Microsoft: MSN
To illustrate the need for Smart Watches for MSN Direct, Waggener Edstrom came up with a campaign to encourage sports fans nationwide to tell the world just how far they went to see a game. The team created an event to…
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T-Mobile Sidekick
The first edition of the T-Mobile Sidekick was popular among young trendsetters. As T-Mobile set to launch the Sidekick II, Waggener Edstrom wanted to be sure to include the demographic that made the first device...
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Brand Extensions
Whether it’s adding personality to an existing product line, developing content that speaks…
Event Marketing
Intimate salons with the most influential journalists; high profile, one-of-a-kind product debuts…
- Title:
- Communicating Innovation Beyond “Just the Facts”
- Description:
- Waggener Edstrom Worldwide’s Innovation Perception IndexSM methodology reveals a positive correlation between media’s usage of emotionally charged innovation keywords in describing a company and that company’s financial performance.
- Title:
- Blogging 101—Understanding the Blogosphere From a Communications Persepective
- Description:
- This is part one of a series on blogging. This white paper provides an overview of the factors that have contributed to the proliferation of blogging and how blogging affects the practice of public relations today.