Aaron Heinrich is a 20-plus-year veteran of PR and integrated marketing communications with an extensive array of experience in both the consumer and technology sectors including developing corporate identity and branding programs, issues management, and national and international product launches. Aaron’s industry experience includes consumer packaged goods, consumer electronics, wireless telecom and healthcare.
He managed the PR team that introduced Sony and LG wireless handsets to the U.S. market, drove communication programs around key innovation initiatives at FedEx for internal and external customers, and was a key brand and reputation strategist with Kodak’s EasyShare Gallery, PriceGrabber and Best Buy’s Geek Squad.
At Waggener Edstrom Worldwide, Aaron leads the T-Mobile USA national account team and is the creative strategist on other Consumer Marketing Practice accounts including HTC, Amazon and TI-DLP. In addition, he plays a key role in the agency’s new-media initiatives.
A published author, his articles have appeared in various public relations and business publications. He has also presented frequently on current public relations and marketing communications topics at CES, COMDEX, ad:tech, national and international Public Relations Society of America events, and at various California universities.
Heinrich is a member of the World Future Society, a nonprofit association interested in how social and technological developments are shaping the future, and the Association of Professional Futurists, a professional organizaton dedicated to futures studies as a strategic component of business management, marketing and communications.
Heinrich is a summa cum laude graduate with a master of fine arts from the University of Southern California’s School of Cinema-TV, and a magna cum laude graduate of Arizona State University with a bachelor’s degree in broadcast journalism. Additionally, he holds an executive certificate in International Marketing from Thunderbird School of Global Management.