Dave Hanon joined Waggener Edstrom Worldwide in 1999 and now leads consumer PR and awareness programs for Microsoft Windows Home Server and Amazon.com, the leading online retailer. In these capacities he has led the launch of products and clients previously unknown to the market as well as generated buzz for industry-leading technologies and services. In addition, he serves as a core member of Waggener Edstrom Worldwide’s consumer practice and is dedicated to raising awareness of the company’s clients with the general consumer audience.
Before joining the consumer practice, Dave helped launch two Microsoft consumer products and was a core member of the MSN team, helping generate broad coverage for a range of Internet services and products. At Waggener Edstrom Worldwide, Dave has driven a variety of PR activities, working with various clients to develop media and influential strategies and oversee press-materials creation, press activities, press tours and media training. Dave also has extensive experience developing and executing competitive PR strategies to place relevant, timely stories that boost client product mentions in the competition’s coverage.
Dave holds a Bachelor of Science degree in rhetoric and media studies from Willamette University.