Brand Extensions
Whether it’s adding personality to an existing product line, developing content that speaks to your audience or creating initiatives that hit home with a new audience, Waggener Edstrom will work with you to extend your brand equity into new (and sometimes unexpected) categories or media.
Broadcast Media Relations
From local news to network morning shows, Waggener Edstrom understands the special needs of broadcast media and we have the contacts necessary to extend our clients’ stories from print to the airwaves.
Cause-related and Community-based Marketing
Our favorite kind of promotion is one that makes a difference in the lives of the people we reach. Through programs that inspire, raise awareness and strive towards the common good, we help our clients and the communities they touch. Its simple ‘good’ business
Consumer Media Relations
From the most niche gadget blog to the biggest glossy magazines, Waggener Edstrom works with the influencers in all media platforms who are telling the stories and reaching your audience.
Consumer Research, Diagnostics and Trend Mapping
From personal interactions to on-the-ground evidence gathering to the analysis of thousands of individual observations in order to chart a trend, we utilize multiple consumer touchpoints and extensive research techniques to identify the most relevant consumer patterns.
Event Marketing, Stunts and Launches
Intimate salons with the most influential journalists; high profile, one-of-a-kind product debuts; celebrity studded parties at the hottest night clubs; Waggener Edstrom creates killer events that hit their mark without breaking the bank.
Experiential and Lifestyle Marketing
Today’s consumers don’t want to just buy products, they want to interact with them and use them to define their life. We create the experiences that allow them to do both.
Media Promotions
Our relationships with the media are as much about coverage as they are about partnerships, and the variety of promotions we can conduct with our media partners—from in-media to in-market— has no limit.
Online and Digital Communications
There’s an evolution going on in the way people access, digest and share information, and we’re developing programs that incorporate new online and digital communications tools like wikis, podcasts, blogs and other new media to reach this ever more elusive consumer.
Product Integration, Placement and Branded Entertainment
With the help of our entertainment marketing partners, we look at product placement in TV and movies, creation of events and programs, and integration of products into a variety of venues as a natural extension of our ability to build and sustain brand awareness.