Canon: Celebrating the 10th Anniversary of the ELPH
In less than a month, Waggener Edstrom was charged with drawing 80-100 influentials to two press events in New York with the absence of product news, collaborating with a variety of Canon agencies. Canon sought to harness a consumer and entertainment following to build mindshare and brand.
Case Study
HTC: Wiki
HTC, the largest manufacturer of Windows Smartphones, sought Waggener Edstrom’s help to address a core business operation problem regarding customer care, device support and lack of brand identity.
Case StudyHTC: Touch
HTC, the largest manufacturer of Windows Smartphones, sought Waggener Edstrom’s help to address a core business operation problem regarding customer care, device support and lack of brand identity.
Case StudyMicrosoft: Launching a New Industry Category for Windows Home Server
Microsoft sought to introduce Windows Home Server to consumers with the goal of not only launching the product but also establishing itself as the pioneer of the previously non-existent home server category...
Case Study
Microsoft: MSN Direct
To illustrate the need for Smart Watches for MSN Direct, Waggener Edstrom came up with a campaign to encourage sports fans nationwide to tell the world just how far they went to see a game. The team created an event to drive awareness of Smart Watches among sports fans helping them see how they would have benefited from owning a Smart Watch.
Case Study
Microsoft: Spot (Smart Personal Objects Technology)
2007 marked the fifth anniversary of the original SPOT announcement, and interest in the technology and its original vision had waned. With new partners and new applications of the technology, there was renewed opportunity to raise awareness and show progress.
Case Study
Microsoft: Windows Home Server
With an initial announcement of Microsoft’s rumored home server slated for CES 2007 going up against the formal launch of Windows Vista and ongoing speculation about an Apple iPhone announcement at MacWorld, the problem wasn’t what kind of coverage we could generate, but whether we could generate any at all.
Case Study
Microsoft: Windows Home Server Event
Let’s be realistic, when media and consumers think of Microsoft products, the first thing that comes to mind usually isn𗾩t ease-of-use. Luckily for Microsoft and their upcoming launch of Windows Home Server, they’ve hired the right people to change that perspective...
Case StudyMicrosoft: MSN Experts
Waggener Edstrom developed and launched the MSN Experts program as a vehicle to turn the experts found on MSN channels into trusted sources for media and to provide...
Case StudyTexas Instruments DLP: CES 2008
Supported by a PR campaign driven by Waggener Edstrom, TI DLP seized the opportunity to showcase its upcoming product line-up and further establish its position as an innovation leader at CES 2008...
Case StudyT-Mobile: Holiday Gift Guide Outreach
With multiple new handsets coming available, and a potentially overcrowded consumer electronics market for new gadgets at the holidays, T-Mobile was faced with the need...
Case StudyT-Mobile: Hotspot @Home Event
T-Mobile rolled out its new service, Hotspot @Home with 11 simultaneous giveaway events in markets across the country....
Case Study
T-Mobile: Now and Thin
In the spring of 2006, T-Mobile and Samsung were preparing to launch what would be the thinnest phone offered in the United States, the Samsung t509. Given the crowded wireless market, T-Mobile approached its Waggener Edstrom public relations team to develop a way to make the device stand out. To generate broad awareness and excitement of the Samsung t509 to help achieve positive media coverage of the product to support sales.
Case Study
T-Mobile: Launching Sidekick… Twice
The first edition of the T-Mobile Sidekick was popular among young trendsetters. As T-Mobile set to launch the Sidekick II, Waggener Edstrom wanted to be sure to include the demographic that made the first device so popular.
Case StudyMicrosoft Windows Home Server Event
Let’s be realistic, when media and consumers think of Microsoft products, the first thing that comes to mind usually isn’t ease-of-use. Luckily for Microsoft and their upcoming launch of Windows Home Server, they’ve hired the right people to change that perspective, the Consumer Team at Waggener Edstrom Worldwide. In short, Windows Home Server helps families centralize, share and protect their “digital stuff.”
Case StudyT-Mobile Nokia 5300: Rock and Rome
As T-Mobile set to launch the Nokia 5300 Xpress Music phone, they came to the team to create an event that would make a splash but still feature the phone.
Case Study