wacoal sorci age

What We Did

  • Consumer media relations
  • Media promotions
  • Event marketing, stunts and launches
  • Consumer research, diagnostics and trend tapping
  • Experiential and Lifestyle marketing programs

HTC: Wiki

Wacoal, a leading international manufacturer of high-end lingerie, sought Waggener Edstrom’s help in Singapore to launch a new sister brand – sorci age – and create buzz and excitement amongst consumer and trade media.

Strategy

The Waggener Edstrom team organized a “doll house” themed fashion show event aimed at teenage females to showcase the “young at heart” theme central to sorci age’s branding. In addition, the WE team also invited Mediacorp celebrities to elevate the buzz for the event.

Result

The fashion show event successfully generated prominent coverage in target media such as The Straits Times, Urban, See & Be Seen, as well as coverage in TODAY and leading women’s and lifestyle magazines. Results also included profiling of Wacoal Singapore Managing Director in Choices.

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