White Papers | Waggener Edstrom Consumer Group

Title:: Innovation Image Study
Description:: Waggener Edstrom Worldwide’s Innovation Perception Index^SM methodology reveals a positive correlation between media’s usage of emotionally charged innovation keywords in describing a company and that company’s financial performance.
Options:: Download (3.3MB PPT)

Title:: Blogging 101—Understanding the Blogosphere From a Communications Persepective
Description:: This is part one of a series on blogging. This white paper provides an overview of the factors that have contributed to the proliferation of blogging and how blogging affects the practice of public relations today.
Options:: Download (200 KB PDF)

Title:: In the Belly of the Bloggin-fueled beast
Description:: Blogging and other emerging forms of real-time news and information distribution are forcing companies to rethink the way they approach PR. But nowhere may the implications of this changing influence model be as keenly felt today as at large product launches, industry trade shows and other media events.
Options:: Download (264 KB PDF)

Title:: Engaging the Blogosphere: Creating Connections and Fueling Conversations
Description:: This is part two of a series on blogging. Web logs, or blogs, represent an important example of the changing media climate and the rise in power and influence of the individual in shaping public opinion. As of March 2006, Technorati Inc., a popular blog search engine, tracked more than 29 million blogs, and that number continues to rise each month.
Options:: Download (160 KB PDF)